Branding of a boutique for niche perfumes in Saudi Arabia.
Basenote needed to stand out as a market for many different brands of perfumes without using any of their visual identities.
We needed to produce a simple identity that doesn’t clash with the different visuals of each perfume brand while also creating something elegant and powerful.
We created a simple serif logotype with elegant features and strokes highlighting the letters B, N and T. These letters would become the main elements used in perfume sample cards without creating too much fuss or chaos with the surrounding visuals. The colors palette is a combination of. Warm orange tone and a cool green tone that expresses the products cleanliness and softness, reflecting the quality of each scent. The identity is simple, minimal and modern with an elegance suited for the cosmetics sector.
The visual identity’s simplicity compliments the various visuals of the products Basenote sells, as a perfume boutique selling various products.
Date: 2020
